PACKAGING
(and some tasteful photography done by yours truly)
Burpee Seed, a redesign that called for extreme pops of color. The previous packaging that was used was bland photography and an outdated design layout that needed to be redone. Working in 2 color was a challenge but well worth it in the end, it keeps the design unified and consistent. I wanted this screen-print/natural look to the shapes that would ultimately be the fruits and vegetables that grow after planting. Bright colors and large text will draw you in when searching for the best seed company. I wanted visuals that shows the most important things that you would be looking for in a seed company, which is organic, GMO free and of course the vegetable or fruit you are planting.
BURPEE SEED PACKETS
Lipton Tea redesign, tasked with re-branding the well-known tea company, Lipton. Their style was outdated and used for many years plus coloring was not the soft and natural feel that a tea company should have. Designed to promote a healthy and eco-friendly drink for all the enjoy and have a look that would distinguish from the competitors on the shelf. The packaging was designed for post use as well, when you have used all the tea bags you are encouraged to keep the packaging for your discretion.
LIPTON TEA
AAF Regional Competition: Silver ADDY® Award
AAF District Competition: Silver ADDY® Award
La Croix - Peach Pear
La Croix, a company known for their sparkling water joins the running for creating an alcoholic seltzer for any age, over 21 of course, to enjoy! The crave for a low calorie beverage is all the rage now in the younger ages. To attract those that fit the age requirement and be a fresh look from competitors, I decided to go with bright blue color and a groovy style to satisfy the aesthetic that drinking is fun and youthful. Another hand drawn design for the look of the can and packaging to go along with it.
AAF Regional Competition: Silver ADDY® Award
Olive Garden, a company that we all know and love now serving all your Italian cravings right from the comfort of your own home. This was an extremely fun design to produce, all hand-written to give the feeling of restaurant quality but at home. A lot of products and food related to cooking is hand-written so I took my blackboard concept and ran with it, allowing each box to have a similar look but still promote the most important aspect, the pasta.
Olive Garden Pasta
AAF Regional Competition: Gold ADDY® Award
